2023
BLACK AND BLANC, the epitome of luxury in the online floral boutique world, merges Parisian elegance with Dubai’s opulence. Ranking among Dubai’s top luxury flower shops, it offers exquisite floral arrangements and gifts that encapsulate luxury and sophistication.
Despite its sophisticated offerings, BLACK AND BLANC faced the challenge of expanding its brand awareness within Dubai and Abu Dhabi. The key hurdle was refining its brand identity and deepening its understanding of the audience to enhance its market footprint.
Growtality Group's strategic approach combined developing a distinct brand persona with an omni-channel marketing effort, encompassing SEO, content creation, graphic design, and targeted ads, enriched by strategic business development and professional visual content. This comprehensive solution not only addressed the initial challenges but also propelled BLACK AND BLANC to new heights, marked by a 79% increase in followers, a 16-fold rise in brand engagement, and a tripling of sales revenue, affirming its status in the luxury floral market.
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